We’re Blue Collar and proud

A few words about what we do We’re a small, friendly and talented team. Every member of our team has spent many hours polishing professional skills and earning a unique experience.

Why Choose Us?

With over twenty years of experience in web development, and online retail solutions we know what it takes to deliver every one of our customers a clean, professional and affordable online store that will launch your company into the online retail business and increase your company’s revenues all at truly affordable prices.

Believe In What We Do

Blue Collar Commerce is committed to building and delivering clean innovative eCommerce solutions built on the industry leading Magento eCommerce platform. Our roots are based in the Outdoor Power Equipment industry but we also enjoy projects outside of this niche we spend so much time working in.

Some Facts About Us

Blue Collar Commerce was formed to bring affordable turn key e-commerce solutions to Outdoor Power Equipment retailers and provide online marketing support to the Outdoor Power Equipment industry.

About Our Process


  • 01

    No matter how good the brief is we always like to spend time with a client before we do anything. We like to communicate with as many different people within an organization as we can. Getting these different viewpoints of what people need and expect from the new site is invaluable.

  • 02

    Assuming there is an existing website we will always spend time analyzing the current web stats. This will tell us what users find most important on the site so we can ensure this is carried through to the new version.

Time Line & Planning

  • 01

    A detailed timeline is now created plotting all key dates from now until launch. We tend to use this tool as it helps to visualize things better

  • 02

    Much of the work in a project is for the client to complete, and these deadlines are as crucial to the final launch date as ours. Generally this includes things like compiling content and images, or meta data for the search engines.

The Design & Build

  • 01

    We will provide you with a clear brief of exactly what’s required, as well as helpful documents like a spreadsheet to manage the SEO meta data.

  • 02

    Once a concept is agreed on we will build out the pages; by this we mean we will build all of the main pages like the homepage, search results page, product details, shopping cart process etc…